What is Social Media Marketing? Meaning and their Important Concepts

We Humans are social animals. Communication and interaction is now become the important part for the Human society. In modern generation people love to socialize and interact with one another. Internet technology changed the way of people communications. The days are gone when we had to write a letter or book a telephone call to speak to a friend or relative living across the country. Today technology enables one to be in touch with friends and family across the globe spontaneously.

As we can see the lifestyle of people changing day by day, this happens why? – Just because of social networking. Most often you will find people spending over two to three hours every evening on the internet chatting with friends and communicating with people. People of all ages influence to find social networking sites that deal with their interest. Internet being a global phenomenon, you will find people from all over the world coming together to talk and share information about their particular topic of interest.

When we talk of social networking we are not just referring to the chatting and other blogs and forums where people discuss certain topics. We seem to be using the social media for sharing videos, movies, music, photos and all of the information that one would want to share. 

Social Media Marketing makes use of social media sites to raise visibility on the Internet and to promote products and services. Social media sites are useful for building social (and business) networks, and for exchanging ideas and knowledge.

Types of Social Media Marketing:

  1. Photo sharing
  2. Social Bookmarking
  3. Video Sharing
  4. Social Networking
  5. Blog Sharing
  6. Business Marketing

Benefits of Social Media Marketing:

Social media marketing helps in:

  • Generating exposure to businesses
  • Increasing traffic/subscribers
  • Building new business partnerships
  • Rise in search engine rankings.
  • Generating qualified leads due to better lead generation efforts
  • Selling more products and services
  • Reduction in overall marketing expenses






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